Ecomdigest Bedding - 09.12.2024

Laura Ashley’s New Fall Collection, Google’s Holiday Ad Secrets, and Disney Faces Legal Drama with Rumble and X

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Ecomdigest
September 12, 2024 • Estimated Reading Time: 6 minutes

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Bed Bath & Beyond is shaking things up by going wholesale with its first home textiles license. In a move that screams "we're not just an e-commerce site" Beyond Inc. has inked a deal with Pem America to produce a range of home textiles. Think fashion bedding, utility bedding, sheets, bath, window, and soft home décor. This isn't just a local gig; it's international, baby. Marcus Lemonis, the chairman with a flair for the dramatic, insists that making a profit solely through e-commerce is a pipe dream. He points to Amazon's diversified model as the gold standard.

So, where can you snag these licensed goodies? Only at mass-market retailers, off-pricers, and online marketplaces. But don't expect to find them on bedbathandbeyond.com—nope, they're keeping it exclusive. Pem America is already gearing up to showcase a few preview items at the New York Home Fashions Market starting Sept. 16. Lemonis describes the brand vision as "aspirational and attainable" a nod to his mom who juggled three jobs but still managed to shop there. The plan? A tiered assortment, starting with two levels but aiming for a "good-better-best" lineup.

And this is just the beginning. Beyond Inc. is eyeing more licensing deals in other Bed Bath & Beyond categories. So, stay tuned for more retail drama and maybe a few more surprises.

The Company Store has teamed up with Villa DAscoli for a vibrant collection of sheets, quilts, table decor, and loungewear. Featuring Indian-inspired designs, prices range from $39 to $349. Designer Peter DAscoli brings decades of global textile experience to this exciting collaboration, blending luxury and artistry seamlessly.

Laura Ashley has partnered with Envogue to launch a new home textiles collection in North America this fall. The collection will feature Laura Ashley's iconic floral prints and English country aesthetic, combined with Envogue's design and distribution expertise. Products include kitchen textiles, aprons, decorative pillows, and tote bags.

HiEnd Accents is doubling its showroom space in High Point's Showplace building for the October market. This expansion, ahead of their 20th anniversary, aims to enhance the buying experience and showcase their growing portfolio. The new showroom opens October 23rd, featuring brands like Paseo Road and Indigo Hill.

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

Rumble joins X in suing Disney and others over alleged ad revenue conspiracy. Disney announces streaming price hikes starting October 17, with Hulu and Disney Trio Bundle affected. Reddit plans to test AI-generated summaries for search results, aiming to enhance user engagement and content discovery.

Ecomdigest is a Contentive publication in the DTC Ecommerce division