Ecomdigest Bedding - 08.16.2024

Discover Retail Innovations, New Partnerships, and Market Insights

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Ecomdigest
August 16, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

Inspired by Brent's life in California and New York, the collection blends traditional and modern elements. The collection features sophisticated neutral palettes and natural textures, promising timeless, accessible design. “Not only is his point of view so relevant, and fresh at the same time, but the additional opportunities surrounding the on-air timing of Season 9 of QE add valuable awareness to the already-legitimate launch. Social selling and content will be rich,” says Welspun’s CMO.

The Company Store has swiftly followed up its first-ever collaborative fashion bedding collection, launched just four months ago, with an exciting new range. This time, the luxury bedding retailer has expanded its partnership with Rifle Paper Co., introducing several new lines that promise to elevate any bedroom. The new offerings include the Rifle Paper Co. x The Company Store Menagerie Sateen Collection, featuring flat or fitted sheets starting at $54, sheet sets from $124, pillowcase pairs from $49, duvet covers from $119, comforters from $139, shams from $49, and decorative pillow covers from $79.

Additionally, the Rifle Paper Co. x The Company Store Laurel Sateen Collection offers flat or fitted sheets from $54, sheet sets from $124, and pillowcase pairs from $49. For those seeking something more unique, the Rifle Paper Co. x The Company Store Mughal Rose Quilt and Mulberry Farm Quilt collections are available, with quilts priced at $274 and shams at $74. These collections are a testament to the creative synergy between the two brands, blending Rifle Paper Co.'s signature hand-painted illustrations by Anna Bond with The Company Store's commitment to quality and comfort.

Rifle Paper Co., founded in 2009 by husband-wife team Nathan and Anna Bond, has grown from an international stationery and lifestyle brand into a versatile entity that now includes accessories and home décor. The inaugural Rifle Paper Co. x The Company Store collection, which debuted last April, was met with enthusiasm, setting the stage for this latest expansion.

Consumers can explore and purchase these co-branded collections online at riflepaperco.com and thecompanystore.com. This collaboration not only highlights the innovative spirit of both brands but also offers customers a unique blend of style and luxury for their homes.

Sheex has partnered with Verlo Mattress to offer its performance fabric bedding products in Verlo's 38 stores and online. This collaboration aims to enhance sleep quality through innovative, breathable bedding and customizable mattresses, reflecting both companies' commitment to quality and innovation in the sleep industry.

Wayfair Professional’s in-house design team, working along with Pinterest, identified four key trends that designers can use as inspiration for their renovation projects. Jazz Revival, with its vintage-y, opulent design, is a look predicted by Pinterest to be showing up in many homes. The other trends identified are Maximal Expression, which embraces eccentric touches such as eclectic tiles, bold statement lighting and porcelain accents; Mindful Minimalism, an eco-conscious style with a relaxed color palette reflected in natural stone, clay tiles and concrete; and Tonal Takes, with its use of monochromatic color that hovers between industrial and retro and incorporates colorful appliances and matte finishes.

Bensons for Beds has acquired 19 former Carpetright stores, aiming to expand its physical presence to over 200 locations. Despite challenging market conditions, Bensons has seen significant market share gains since returning to profitability in 2023. The acquisition supports its growth strategy and long-term ambitions.

Industry Appetisers 🥨

Wayfair's new House to Home series features Olympian Shawn Johnson East, showcasing her Nashville home remodel with Wayfair products. The video highlights items from AllModern, Joss & Main, and Birch Lane. Brand creative director Kyle Wright praises East as an inspiring athlete and super mom, perfect for this collaboration.

Performance Platters 🍽️

Gen Z is increasingly using Pinterest for shopping inspiration, making it a crucial platform for brands targeting this demographic. Pinterest's user base is growing, with Gen Z being the fastest-growing segment. Brands like American Freight and Bis are leveraging Pinterest's features to boost engagement and sales, seeing significant organic growth.

Ecomdigest is a Contentive publication in the DTC Ecommerce division