Ecomdigest Bedding - 10.03.2024

PLUS: Parachute Collaborates with Jake Arnold on New Line

Author

Priscilla Soedarpo
October 03, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Yunus USA

Yunus Textiles Mills Limited is set to introduce its new lifestyle brand, Sunday Linens, to the U.S. market. Initially launched in the UK and Pakistan, Sunday Linens debuted at Heimtextil 2024. The brand, developed under the guidance of Eman Tabba, Yunus' head of corporate communications and board member, aims to offer a diverse range of home textiles that emphasize comfort, sustainability, and affordability. The name Sunday Linens encapsulates the brand's mission to make every day feel like a serene Sunday, with products designed to evoke the tranquility of a lazy day spent in bed.

The collection includes fashion bedding, comforters, coverlets, quilts, sheets, and blankets, with plans to expand into window and bath products. Jeffrey Kambak, president of Yunus USA, highlighted that Sunday Linens is the first fully curated line by Yunus, showcasing the company's integrated international design and development capabilities. The collaboration between design teams in Karachi, France, the UK, and the U.S. allows for a unique global aesthetic tailored to local markets, incorporating regional trends, colors, and materials.

Sunday Linens made its U.S. debut at the New York Home Fashions Market, with the Yunus USA showroom located at 330 5th Ave., 4th floor. This launch marks a significant step for Yunus Textiles Mills Limited as it continues to expand its global footprint, bringing innovative and thoughtfully designed home textiles to a broader audience.

Trident Group aims to capture a larger share of the $202 billion US home furnishing market, focusing on bed and bath linens. Showcasing at NY Home Fashion Market Week, the company emphasizes sustainability and innovation. With significant investments and prestigious accreditations, Trident is poised for growth.

Parachute

Parachute collaborates again with AD100 designer Jake Arnold, introducing a new collection featuring softer color palettes, cozy throws, and versatile loungewear. Highlights include the Oversize Alpaca Boucle Throw and the Cozy Relaxed Coatigan. The Botanical Bedspread stands out as a transformative piece for any room. 

ScS has shut down its Snug sofa-in-a-box brand, acquired less than two years ago. The decision follows Poltronesof's business overhaul, focusing on a new model and product range. Existing orders will be fulfilled, and customer service remains active. Snug was Europe's first modular sofa-in-a-box brand.

Editor’s Pick 🌟

New guide reveals that Google Discovery is best for ROAS at low spend, whereas Performance Max delivers results at scale. To optimize performance in Google, brands should:

  • Invest in Performance Max, which comprises ~24% of budget on average and supports increased scale at similar performance.

  • Leverage Google Discovery for potentially strong ROAS, especially at lower spend levels.

  • Consider Google Shopping as a middle-ground option, offering good ROAS potential with more scale than Discovery.

This research was put together by Fospha, EMEA's leading marketing measurement platform. Fospha has $1bn spend under measurement across 150+ of the world's best eCom brands, including Free People and Gymshark. They've assembled a guide of the best Google channels & strategies to lead brands into H2 - you can read this here.

Performance Platters 🍽️

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnel business outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexus achieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions. Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

Ecomdigest is a Contentive publication in the DTC Ecommerce division