Ecomdigest Bedding - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Betty for Fospha's BFCM live discussion on October 3

Author

Priscilla Soedarpo
September 26, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands.

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok.

📅 Date: Thursday, 3 October 2024

🕒 Time: 11 AM EST / 4 PM BST

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into:

  1. Proven tactics to maximize peak period opportunities, shared live by experts

  2. Strategies for capturing customers efficiently through a full-funnel approach

  3. Insights on growing your customer base profitably with effective measurement

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels

Specialty Bites 🍪

Coyuchi

Everyone's buzzing about Coyuchi, the luxury organic bedding brand that's supposedly the key to a blissful night's sleep. Picture this: you, wrapped in chic satin sheets, drifting off in a bed that feels like a cloud. Sounds dreamy, right? Coyuchi promises just that, but there's a catch—its price tag might make you hesitate at the 'add to cart' button.

Coyuchi's bedding is the talk of the town, and for good reason. The brand offers a range of organic, eco-friendly options that are as stylish as they are comfortable. But let's be real, the cost can be a bit of a shocker. Is it worth splurging on? Many are stuck in a dilemma, torn between the allure of luxury and the reality of their bank accounts.

Despite the sticker shock, those who take the plunge swear by Coyuchi's quality. The brand's commitment to sustainability and comfort makes it a standout in the crowded bedding market. So, if you're dreaming of a better night's sleep and can justify the investment, Coyuchi might just be your ticket to bedtime bliss.

In the end, whether you decide to splurge or not, one thing's for sure: Coyuchi has everyone talking. And who knows? Maybe a night wrapped in organic luxury is just what you need to sleep like a baby.

American Textile Company (ATC) received the Home Excellence Leadership Award from the Home Fashions Product Association for its innovative contributions to the bedding market. CEO Lance Ruttenberg highlighted ATC's ongoing investments in technology and talent, ensuring continued growth and efficiency as the company approaches its 100th anniversary.

Indo Count is revolutionizing the home textiles industry through strategic investments and acquisitions. Under Anil Jain's leadership, the company has expanded its capacity, acquired the Wamsutta brand, and embraced digital transformation. With a focus on sustainability and innovation, Indo Count is poised for global leadership and continued growth.

Lucid is recalling over 137,000 upholstered bed frames sold at major retailers like Amazon and Target due to collapse risks. The recall affects all sizes and colors. Consumers should stop using the beds and contact Lucid for a free replacement. There have been 245 incidents and 18 injuries reported. 

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Olivia Rodrigo's favorite weighted blanket is the Bearaby organic cotton weighted blanket, available at Nordstrom. Priced at $249, it comes in 15, 20, or 25 lbs options. For budget-friendly alternatives, consider the Guohaoi, Dakota Fields Christakis, or Casaluna weighted blankets, all offering comfort and affordability.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

Ecomdigest is a Contentive publication in the DTC Ecommerce division